M-Net Digs Deep Into Indigenous Films

The fortune of Nigerian films in indigenous languages are expected to rise from AfricaMagic and Africa Hausa and Africa Magic Yoruba, two new channels recently launched by M-Net.

The company's managing director, Mrs. Biola Alabi, says in a statement that the channels featuring Hausa and Yoruba films runs for 12 hours daily, to complement the success of Nollywood-promoting AfricaMagic launched in 2003.
”We're very happy to launch these two new channels,” Alabi says. ”M-Net is proud that AfricaMagic stays true to its pioneering spirit and is brave enough to explore new programming, create new channels, develop something new and be the first to do it on a continental stage.

“There was an opportunity to create these channels and make them suitable for Nigerians, but also very relevant for the rest of the continent. We are fortunate that we can do this because our audiences across Africa are so open-minded, willing to see that beyond language and country lie stories that are engaging and relevant across borders.”

The managing director of Multichoice Nigeria, Mr. Joseph Hundah, notes that ”the channels will appeal to viewers beyond the shores of Nigeria, because Yoruba is the native tongue of over 60 million people spread across Nigeria, Togo and Benin and the Hausa language is spoken by over 40 million people, including natives of other African countries like Sudan, Cameroon, Ghana, Ivory Coast and Chad.”

On AfricaMagic Hausa in March, Kannywood stars, Ali Nuhu and Sani Musa Danja, ae expected to thrill subscribers with a number of their movies including Zulumin So, Rabuwa (a.k.a. Separation), Tambaya (a.k.a. Query), Kashe Ahu (a.k.a. What Goes Around Comes Around), Gidauniya (a.k.a. Endowment), Budurwa (a.k.a. The Maiden), Tagwayen Mata and Maidakina (a.k.a My Wife), among others.

For March, set for air are movies from Faithia Balogun, including Omidan Olaitan, Ile Agbara (a.k.a. Power House), Mase Iyemeji (a.k.a. Procrastination), Iyawo Aremo, Ounje Oga and Farayola.